5 Benefits of Digital Loyalty Cards vs Physical Cards

Physical loyalty cards have been the standard for decades, but technology has changed the game. Here’s why digital cards are the better choice for your business.

1. Customers never forget them

The number one problem with physical cards is that customers leave them at home. With a digital card in Apple Wallet or Google Wallet, it’s always on their phone, ready to use.

95% of people always carry their phone with them, but only 30% carry their full wallet.

2. Zero printing costs

Physical cards have recurring costs:

• Graphic design
• Printing
• Replacement when lost or damaged

Digital cards completely eliminate these expenses.

3. Real-time updates

With physical cards, changing a design or promotion requires printing new cards. Digital cards update instantly on all your customers’ phones.

4. Direct notifications

Digital cards allow you to send push notifications directly to the customer’s phone:

• Reminders about expiring points
• Special promotions
• Birthday greetings

5. Data and analytics

Physical cards don’t give you information. Digital cards let you know:

• Visit frequency
• Preferred times
• Most redeemed products
• Purchase behavior

Conclusion

The transition to digital cards isn’t just a trend, it’s a necessary evolution for businesses that want to compete in today’s market.